How Literally Built a Technical Content Engine and Manages Content End-to-End for QA.tech

TLDR

QA.tech was struggling with maintaining publishing schedule and in-house content creation. They tried managing content internally, but ended up spending too much time and resources. Within first 3 months, Literally rebuilt their content strategy from the ground up, hired expert authors, and established a scalable publishing rhythm.

Results:

• Publishing consistency - Up to 8 posts per month with zero gaps
• Content quality - Improved developer engagement and time on page
• SEO improvements - Organic reach doubled after less than 5 months of collaboration
• Internal efficiency - Literally handles content creation end-to-end.

“We use Literally and think they are great!

Daniel - QA.tech CEO

The Company

QA.tech brings a new way of AI testing to developers: helping them test code as they build. Not in a vacuum, but in the exact way real users will experience it. They offer end-to-end testing with AI, helping companies cut hundreds of hours per month they were spending on manual testing.

The Problem: Content Overhead

What wasn't working

QA.tech had all the components of a content program, but none of the structure.

Publishing inconsistencies. On some weeks they'd publish blog posts, other weeks nothing. They were focussing on building the product, not showcasing it.

Creating in-house content was distracting engineers. Team members were writing content in their spare time. This created an overhead in the team. To keep up with constant demand, they had to stay focussed on the product, and they didn’t have time to spare for marketing.

Using AI to generate content didn’t work out. They experimented with AI tools to speed things up, but with no success. Readers could tell immediately that the content wasn't authentic or deep enough. They were afraid it would damage their credibility instead of building it.

Missing out on SEO. They didn’t have SEO experts in house, and their posts weren’t optimized for discovery or conversion. Moreover, content generated by LLMs didn’t perform well at all, due to updates to the Google’s ranking algorithm.

Managing content operations took a lot of time. Owning the entire pipeline from brainstorming, writing, editing, publishing, distribution was shifting their focus away from core product and business ops. This was difficult for them to sustain.

Why They Chose Literally

QA.tech needed three things:

1. A scalable, repeatable process. They needed a structured approach where someone else owned the entire pipeline: ideation, writer assignment, editing, publishing, and distribution.
2. Technical credibility. Their audience is very technical, and spans from C-suite to individual devs. Content written by people who don't understand this space wouldn't cut it. They needed writers who are developers or have deep technical expertise.
3. Developer marketing expertise. They needed a partner who understood the developer space, and someone they could rely on during their launch weeks.

Literally's approach aligned with all three. We formed a dedicated team of technical writers with engineering backgrounds, editors, and content managers to help manage this entire process.

How Literally Helped

Phase 1: Laying the Groundwork

The first step was to understand QA.tech's market, their ICP, their product direction, and their voice.

Clarified the audience. We dug into their marketing strategy, looked at who they're trying to reach, and aligned on what "technical relevance" actually means for their users. Instead of using the “developer persona” umbrella term, we decided to focus on QA engineers, automation leads, engineering managers, and DevOps teams looking for intelligent test automation.

Defined content guidelines. We created guidelines regarding the tone of voice, formatting standards, and what topics to lean into vs. avoid. The goal was to achieve consistency across all content pieces while maintaining authenticity.

Created a content style guide. This document ensures every article maintains the same standard. This process ensures every post that comes out matches the QA.tech brand and enhances cohesion.

Completed marketing analysis. We created:

• A JTBD (Jobs To Be Done) analysis to understand what problems QA.tech actually solves
• A content strategy - mapping out which topics would resonate with their ICPs
• A content backlog - working titles specifically targeting their audience segments

Phase 2: Technical Content Creation at Scale

When we laid out the foundation, we turned to execution.

Weekly Blog Post Production

Literally established a clear procedure. We committed to creating 5 high-quality, SEO-optimized blog posts per month. All of the posts had to be aligned with product updates, roadmap priorities, and QA industry.

The process is tight:

1. Establish a working title targeting specific ICP segments
2. Assign to an approved content creator from our network
3. Receive and approve the outline (QA.tech had final say)
4. Receive a first draft
5. Editing pass (Literally handles editing, illustrations, and proofreading)
6. QA.tech approves the final version
7. Publish and promote

Each article was written to teach, not to pitch. All the code is working and the examples can be reused.

Organic Reach is Consistently Growing

From the moment Literally took over publishing, it took less than 3 months for the first results to show with frequent spikes when new content gets published.

The Takeaway

Building a content program requires working smarter and creating a systematic solution. QA.tech went from burning out trying to manage everything in-house to having a scalable, predictable system where consistent, high-quality content gets distributed to the right people.

“Literally is a true partner, replacing an in-house team of content marketers. They are offloading us from all the content operations and have proven to be very reliable during our product launch.”

Daniel - QA.tech CEO

How Literally Can Help Your Company

If you're in a similar situation Literally can help you build a content engine that works. We’ll handle strategy, creation, editing, and distribution while you focus on building the product.

Reach out to us and let us know how we can help!

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