The thing we value most in our client work is transparency. We are upfront about what we can do, and upfront about what you can expect from us.
So in this article, we lay out our entire process as it runs today. Literally.dev is an AEO and content marketing agency for tech companies. We help technical products get found by the people, and the AIs, they are built for. That last part matters more every month: 51% of B2B software buyers now start their research in an AI chatbot, not Google. Here is exactly how an engagement works, from the first call to the ongoing rhythm.
1. Discovery Call
Everything starts with a 30-minute call. We talk about your business, your audience, and your goals. We look at where you show up today: in search, and in the answers AI assistants give when people ask about your space.
This call is about fit, for both sides. If we are a good match, we follow up with a proposal.
2. Proposal and Agreement
The proposal spells out the scope, the deliverables, the timeline, and the price. No vague promises. You should know exactly what you get before you sign anything.
We go back and forth until it fits. Then we sign the contract, along with an NDA if you need one. Your data, your code, and your plans stay protected.
3. Setup in Five Days or Less
Once the contract is signed, setup takes five days at most. Two things happen right away:
- A shared Slack channel. This is where the day-to-day lives: quick questions, drafts, feedback, and updates. No long email threads.
- Simple billing. Your engagement runs on a subscription. No surprise invoices.
4. The Marketing Workshop
Every engagement starts with a 90-minute marketing workshop. It is built on the Jobs to be Done framework, adjusted for technical products.
Together we map out who your customers are, what they are trying to get done, and where content can actually win you customers. You know your product best. We know how technical audiences find and pick their tools. The workshop puts those two things in one room.
5. Your Content Strategy
After the workshop, we turn what we learned into a content strategy: the topics, the titles, the formats, and the order we tackle them in. Everything targets a specific slice of your audience, and everything serves a goal.
Nothing moves forward until you approve it. You have the final say at every gate in our process, and this is the first one.
6. The Literally Dashboard
We built our own platform to run engagements on, and you get onboarded onto it: the Literally Dashboard.
The dashboard shows you every deliverable, what state it is in, and what happens next. You can see drafts move through the pipeline, leave feedback, and approve work, all in one place. You always know what is moving, and what your money paid for this month.
7. Production
This is where most agencies hand your content to whoever is free. We do the opposite.
Content is written by real engineers: book authors, AI PhDs, and people who ship with your stack every day. Every expert is hand-vetted: we review their work, start them on smaller pieces, and track how they perform. We work with the top 2.7% of experts. For each piece, we match the topic with an expert who actually knows the subject. Our writers onboard themselves into your product: they get credentials, build something small with it, and take their own screenshots. No babysitting needed from your team.
Why insist on human experts? Because it shows up in the numbers. Human-written content brings in about 5.4 times more traffic than AI-generated content, according to a 744-article study by NP Digital. Readers can tell the difference. So can the AI assistants that decide what to recommend.
Every article moves through the same loop:
- A working title, aimed at a specific part of your audience
- You approve the outline
- The expert writes the first draft
- Our editors polish it: editing, illustrations, proofreading
- You approve the final version
- We publish and promote it
You hold the approval gates. And feedback sticks: tell us something once, and it becomes part of the process for every piece after that.
8. Distribution
Publishing on your blog and hoping for traffic stopped working years ago. Distribution is where content pays off, and we treat it as its own discipline.
We are partnered with most of the large publications and newsletters in the industry. For every engagement, we recommend the right places to promote your content: publications, newsletters, and communities where your audience actually spends time. If it is part of the deal, we run user-generated content campaigns too.
9. Measurement
We treat content like a product: ship, measure, iterate. No vibes based strategies.
Before production starts, we capture a baseline: your traffic, your conversions, and where you show up across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Then we measure against it as the engagement runs.
If you have no analytics in place, we can set that up too. We did exactly that for Hatchet: a full PostHog analytics system with growth dashboards.
One honest note on timelines: real results take about three months. AEO is slower by design, because AI assistants take time to pick up new content. Anyone promising faster is guessing.
The Ongoing Rhythm
Once production is running, the rhythm is simple:
- Day-to-day contact in the shared Slack channel
- A 30-minute check-in call roughly every two weeks
- Content revisions whenever you need them
Consistency beats intensity. Our job is to make sure the content keeps shipping while you build your product.
Our Quality Guarantee
If a piece misses the mark, here is what happens, in order:
- We revise it, up to two rounds
- Still not right? We rewrite it from scratch
- Still not right? A different expert takes over the work
We stand behind every piece until it meets the bar.
Does It Work?
You do not have to take our word for it. For QA.tech, we took over content operations end to end: organic reach doubled in under five months, with first results in under three. Here is their CEO, Daniel:
Literally is a true partner, replacing an in-house team of content marketers. They are offloading us from all the content operations and have proven to be very reliable during our product launch.
For AppSignal, our content converted visitors at 5× the rate of their previous catalog, with measurable results in three months.
Start with a Call
If this sounds like the way you want content handled, the first step is the same one every client took: a 30-minute discovery call. No strings attached.
Get in touch and we will take it from there.
